Welcome to a very, very different type of event. We are using data that is 100% public. Advertisers and big tech use the same data without ever telling you… instead, we are empowering you to put your data to good use to help Minnesota.

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Picture of Aaron

Aaron from Minnesota is working to transform Minnesota by ‘Transforming the industry by solving complex marketing challenges and refreshing brands’.

The owner of this profile has not yet validated its content and registered for the eventREGISTERED

Aaron Keller, a marketing expert hailing from Minnesota, possesses a wealth of experience in revitalizing brands and driving revenue growth. Through his work at Capsule, Aaron collaborates with a diverse range of clients, from established names like Red Wing Shoes to burgeoning companies such as Pacha. With a keen focus on customer experience and brand value, Aaron leads special projects that involve reimagining brand experiences, designing visually compelling identities, and optimizing packaging strategies.

In addition to his consulting work, Aaron is a prolific author and seasoned educator, having authored several books and taught marketing at prestigious institutions like the University of St. Thomas. Known for his insightful talks on brand valuation and community-driven economies, Aaron brings a unique perspective to the table. His expertise in naming strategies, packaging design, and brand identity has earned him a reputation as a thought leader in the industry, making him a valuable asset for organizations looking to strengthen their market position and engage customers more effectively.

By leveraging Aaron's guidance, companies can expect to unlock new revenue streams, enhance their customer journey, and establish a more compelling brand presence in the market. With a client list that includes renowned names such as Patagonia and Herman Miller, Aaron's ability to unite stakeholders, inspire innovation, and drive transformation within organizations is unparalleled. Whether you seek fresh insights on marketing strategy, experience design, or brand development, connecting with Aaron promises to be a transformative step towards achieving your business objectives.

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Aaron's work aligns with 5 of the United Nations.
Sustainable Development Goals.

To end poverty, protect the planet, and ensure prosperity for all - Aaron’s work contributes towards the 5 United Nations Sustainable Development Goals.

There is no point of United We Transform and working smart locally if we don’t connect to our wider humanity.

Aaron will cut through "Minnesota Nice” by sharing ‘their’ personality.

This is an AI generated perspective of Aaron’s personality. Research indicates accuracy of 95% for anyone with an online social presence.

Picture of Aaron Keller

Aaron tends to prefer decisiveness and direct communication, often questioning exaggerated statements.


OVERVIEW:

When selling to Aaron make sure to defend your product in comparison to similar products. Discuss why you're the best choice and support your claims with concrete proof and evidence.

What comes naturally to Aaron

  • Making decisions based purely on logic

  • Valuing accuracy above most things

  • Doubting the authenticity of an advertisement or sales pitch


COMMUNICATON:

Make sure to use data when trying to prove your point. Expect Aaron to challenge you, and be prepared to present proven facts and statistics instead of stories and anecdotes.

When speaking to Aaron

  • Stay objective rather than emotional

  • Share your qualifications or expertise

  • Be prepared for pushback


MOTIVATION:

Aaron is motivated by curiosity and accuracy. He will thrive in situations where he can solve problems using logic and creativity. Aaron always strives for accuracy and can work through seemingly impossible scenarios, especially when others may be skeptical.

What motivates Aaron

  • Eliminating waste and inefficiency

  • Proven solutions

  • Detailed evidence


WORK:

Aaron is naturally authoritative and thinks practically when faced with conflict. He will gravitate toward similarly assertive people who share his ideals and lofty goals.

When working with Aaron

  • Process conflict logically

  • Support any claims with proof

  • Maintain high standards for your work

By publishing their virtual Fingerprint, allows others to get to know them a little better.

Aaron’s Fingerprint is created by mining 100+ public websites to create an index of weighted terms from Aaron’s online activity.

Marketing Strategy

Design

Marketing

Team Works

Clients

Complex Marketing

Marketing Challenges

Revenue

International Brands

Projects

Customer Experience

Writing

Sustainable Business

Research

Packaging

Business Design

Graphic Design

Social Networking

Product Innovation

Product Development

Communications

Digital Strategy

Projects Agency

Advertising

Marketing Strategy

Design

Marketing

Team Works

Clients

Complex Marketing

Marketing Challenges

Revenue

International Brands

Projects

Customer Experience

Writing

Sustainable Business

Research

Packaging

Business Design

Graphic Design

Social Networking

Product Innovation

Product Development

Communications

Digital Strategy

Projects Agency

Advertising

We share this information in order to break down silos, enable learning from others and empower collaboration across Minnesota.

A quick pause to thank our employers:

We can represent as individuals. But we also need to connect our companies, their products and budgets to transform….

How can we influence the media with our corporate budgets to make the changes necessary in our state?

Please check out my organizations website to see if it could serve yours.

Thank youCapsulefor supporting United We Transform!

How can Aaron extended network contribute to enhancing local efforts?

To collaborate better, we need to connect across silos. We need to connect better within silos. Often times the best answer is just a cubicle away that you never would have thought of. Sometimes it is an ocean away.

We are now simply providing people here to help you connect and be more successful in your career, but right now… for Minnesota!

Vincent Pecararo
Digital Transformation Leader, Department of Defense


KEYWORDS
Digital Transformation
Daycare Management
Contracting
B21

PRESUADE WITH
Kindness
Contracting details
Concrete evidence
Sincerity

DIGITAL RATING

12

Colter Lease
Art Director, Creative Lead, theDifference Consulting



KEYWORDS
Photoshop
Art Direction
Spray Pain Art
Artificial Intelligence

PRESUADE WITH
Creativity
Art
Design
Parenthood

DIGITAL RATING

36

Nathalia Luna
Solution Designer, theDifference Consulting



KEYWORDS
Data science
Graphs
Design Thinking
Real Time Work

PRESUADE WITH
Travel
Remote Working
Real time feedback
Quick thinking

DIGITAL RATING

45

Jack Burgess
Facilitator, theDifference Consulting



KEYWORDS
Landscape Painting
Skateboards
Facilitation
Design Methodology

PRESUADE WITH
Rural settings
Artistic Influence
MGT Models
Low tech

DIGITAL RATING

22

Join Us Please!

Here is Aaron’s current social network strength.

Follow/support them on social & join us/register to connect with others more seamlessly - at the event and beyond.

Let’s utilize Social for MN Transformation!

10/15
5.0/5
0/5
5/5

0/5 Unkown
1/5 No social presense
2/5 Very little or inaccurate social data
3/5 Has details but doesn’t post/share/comment often
4/5 Active and accurate
5/5 Social leader

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We will be incorporating web3 (blockchain, metaverse, etc.) into the event and building the community to make sure the Bold North really is bold.