Welcome to a very, very different type of event. We are using data that is 100% public. Advertisers and big tech use the same data without ever telling you… instead, we are empowering you to put your data to good use to help Minnesota.

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Picture of Melissa

Melissa from Minneapolis is working to transform Minnesota by ‘Transforming my industry through innovation collaboration and impactful strategies’.

The owner of this profile has not yet validated its content and registered for the eventREGISTERED

Melissa Rach is a seasoned professional at the convergence of communications, technology, learning, and innovation based in Minneapolis. With over two decades of experience, she has successfully led intricate projects and teams to achieve organizational objectives, earning a reputation for her ability to convert both internal and external audiences into enthusiastic advocates. Melissa's expertise lies in leveraging content design principles to ensure maximum audience engagement, implementing robust content operations, and providing effective training strategies.

As a co-author of a popular content strategy book, "Content Strategy for the Web," Melissa has established herself as a thought leader in the industry, sharing her insights at numerous global conferences and corporate events. Her passion for content economics, the intersection of information and business, emerging technologies, and the psychology of curiosity and learning sets her apart as a multifaceted professional with a holistic understanding of industry trends. With a diverse skill set that spans across various roles, from communications leader to researcher to entrepreneur, Melissa brings a unique perspective to solving organizational challenges and driving transformative change.

In today's rapidly evolving business landscape, Melissa Rach's adaptable expertise and diverse skill set make her an invaluable asset to any organization looking to navigate the complexities of content strategy and audience engagement. With a keen focus on analyzing data, defining key performance indicators (KPIs), and measuring content value, Melissa is well-equipped to address the pressing issues faced by companies seeking to enhance their online presence and drive sustainable growth. By harnessing her experience and insights, Melissa aims to unite and transform the industry, helping organizations worldwide thrive in the digital age.

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Melissa's work aligns with 5 of the United Nations.
Sustainable Development Goals.

To end poverty, protect the planet, and ensure prosperity for all - Melissa’s work contributes towards the 5 United Nations Sustainable Development Goals.

There is no point of United We Transform and working smart locally if we don’t connect to our wider humanity.

Melissa will cut through "Minnesota Nice” by sharing ‘their’ personality.

This is an AI generated perspective of Melissa’s personality. Research indicates accuracy of 95% for anyone with an online social presence.

Picture of Melissa Rach

Melissa tends to be an enthusiastic and decisive achiever, focused on the big picture.


OVERVIEW:

Be prepared to introduce new ideas on the fly if Melissa doesn’t immediately buy in. It’s unlikely that you will convince them by reiterating the same point. Explain how your product or service will help them advance professionally. Make sure to convey excitement, but be prepared for a friendly debate.

What comes naturally to Melissa

  • Motivating and driving others to action

  • Making a decision more quickly than most people

  • Prioritizing personal career advancement over job security


COMMUNICATON:

Melissa is likely to be assertive and bold. They are likely to appreciate when others are confident and to-the-point. Push for your ideas or opinions, but be prepared to support your reasoning.

When speaking to Melissa

  • Project boldness and confidence

  • Share a compelling story

  • Bring lots of energy to the conversation


MOTIVATION:

Melissa is often motivated by ambitious goals and exciting competition. They tend to find value in achievement and feel energized when they accomplish something great.

What motivates Melissa

  • Winning other people over

  • Leading others

  • Bold ideas


WORK:

Melissa likes challenge, so don’t hesitate to call them out. They can have a big personality, so don’t be shy if you’re feeling overwhelmed. Speak up and get their attention. Expect some friendly competition, but know that they are focused on the team’s best interest. Take confident action to earn their respect and keep it by delivering on promises and discovering new opportunities.

When working with Melissa

  • Maintain a fast work pace

  • Don't be afraid to take risks

  • Let them take the lead

By publishing their virtual Fingerprint, allows others to get to know them a little better.

Melissa’s Fingerprint is created by mining 100+ public websites to create an index of weighted terms from Melissa’s online activity.

Communications

Technology

Innovation

Learning

Digital Strategist

Communications Leader

Curriculum Designer

Digital Strategy

Marketing

Information Technology

Digital Marketing

Content Strategy

Strategic Communications

Thought Leadership

Content Operations

Content Design

Business Strategy

Communications

Technology

Innovation

Learning

Digital Strategist

Communications Leader

Curriculum Designer

Digital Strategy

Marketing

Information Technology

Digital Marketing

Content Strategy

Strategic Communications

Thought Leadership

Content Operations

Content Design

Business Strategy

We share this information in order to break down silos, enable learning from others and empower collaboration across Minnesota.

A quick pause to thank our employers:

We can represent as individuals. But we also need to connect our companies, their products and budgets to transform….

How can we influence the media with our corporate budgets to make the changes necessary in our state?

Please check out my organizations website to see if it could serve yours.

Thank youHexagon Communicationsfor supporting United We Transform!

How can Melissa extended network contribute to enhancing local efforts?

To collaborate better, we need to connect across silos. We need to connect better within silos. Often times the best answer is just a cubicle away that you never would have thought of. Sometimes it is an ocean away.

We are now simply providing people here to help you connect and be more successful in your career, but right now… for Minnesota!

Vincent Pecararo
Digital Transformation Leader, Department of Defense


KEYWORDS
Digital Transformation
Daycare Management
Contracting
B21

PRESUADE WITH
Kindness
Contracting details
Concrete evidence
Sincerity

DIGITAL RATING

12

Colter Lease
Art Director, Creative Lead, theDifference Consulting



KEYWORDS
Photoshop
Art Direction
Spray Pain Art
Artificial Intelligence

PRESUADE WITH
Creativity
Art
Design
Parenthood

DIGITAL RATING

36

Nathalia Luna
Solution Designer, theDifference Consulting



KEYWORDS
Data science
Graphs
Design Thinking
Real Time Work

PRESUADE WITH
Travel
Remote Working
Real time feedback
Quick thinking

DIGITAL RATING

45

Jack Burgess
Facilitator, theDifference Consulting



KEYWORDS
Landscape Painting
Skateboards
Facilitation
Design Methodology

PRESUADE WITH
Rural settings
Artistic Influence
MGT Models
Low tech

DIGITAL RATING

22

Join Us Please!

Here is Melissa’s current social network strength.

Follow/support them on social & join us/register to connect with others more seamlessly - at the event and beyond.

Let’s utilize Social for MN Transformation!

6/15
1.0/5
0/5
5/5

0/5 Unkown
1/5 No social presense
2/5 Very little or inaccurate social data
3/5 Has details but doesn’t post/share/comment often
4/5 Active and accurate
5/5 Social leader

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We will be incorporating web3 (blockchain, metaverse, etc.) into the event and building the community to make sure the Bold North really is bold.