Welcome to a very, very different type of event. We are using data that is 100% public. Advertisers and big tech use the same data without ever telling you… instead, we are empowering you to put your data to good use to help Minnesota.

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Picture of Greg

Greg from Minneapolis is working to transform Minnesota by ‘driving meaningful connections, enhancing branding strategies, and fostering business growth.’.

Greg Swan is a seasoned marketing leader with a talent for transforming brands through creative and innovative strategies. With expertise in social media, content strategy, and emerging technology, Greg has a proven track record of success, having worked with startups, Fortune 500 companies, and everything in between. His impressive list of achievements includes helping Arby's go viral on TikTok, developing the social media strategy for the U.S. Army, and even launching the first Snapchat from outer space.

As the Chief Creative & Strategy Officer at The Social Lights, Greg is at the forefront of social media-based marketing. He understands the power of consumer insights and cultural nuances, which allows him to create strategies that resonate with audiences. With his deep understanding of social media trends and emerging technologies, Greg has the ability to unite brands with their target customers in a way that is both effective and authentic.

Greg's passion for shaping the industry is evident through his involvement in various organizations, including the South by Southwest Advisory Board and the 4A's Social Media Committee. His expertise and forward-thinking approach have earned him recognition as a leader in the field, being named to PR Week's 40 Under 40 and Minneapolis-St. Paul's Business Journal's 40 Under 40, as well as receiving the Social Media Professional of the Year award from PR News.

In Minnesota, where the business landscape is constantly evolving, Greg Swan's unique skill set makes him an invaluable asset to the state. With his ability to bridge the gap between technology and marketing, Greg has the potential to transform the way businesses in Minnesota approach their advertising and branding efforts. By utilizing his expertise in social media, creative technology, and content strategy, Greg can help local companies stand out in a competitive market and drive meaningful connections with their audience. With his impressive track record and unwavering commitment to excellence, Greg Swan is set to play a vital role in the growth and transformation of Minnesota's business community.

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Greg's work aligns with 5 of the United Nations.
Sustainable Development Goals.

To end poverty, protect the planet, and ensure prosperity for all - Greg’s work contributes towards the 5 United Nations Sustainable Development Goals.

There is no point of United We Transform and working smart locally if we don’t connect to our wider humanity.

Greg will cut through "Minnesota Nice” by sharing ‘their’ personality.

This is an AI generated perspective of Greg’s personality. Research indicates accuracy of 95% for anyone with an online social presence.

Picture of Greg Swan

Greg is likely to prefer the big picture and future vision, rather than details about structure and process.


OVERVIEW:

When selling to Greg make sure to maintain a high level of energy, otherwise you may lose their attention. If they challenges you, be prepared to stand your ground and advocate for your product or idea.

What comes naturally to Greg

  • Feeling comfortable making decisions with limited information

  • Comfortably functioning as the primary speaker in a group

  • Finding ways around the rules


COMMUNICATON:

Greg is likely to be assertive and bold. They are likely to appreciate when others are confident and to-the-point. Push for your ideas or opinions, but be prepared to support your reasoning.

When speaking to Greg

  • Bring lots of energy to the conversation

  • Emphasize the future

  • Project boldness and confidence


MOTIVATION:

Greg is often motivated by ambitious goals and exciting competition. They tend to find value in achievement and feel energized when they accomplish something great.

What motivates Greg

  • Bold ideas

  • Opportunities to perform and entertain

  • Winning other people over


WORK:

Greg likes challenge, so don’t hesitate to call them out. They can have a big personality, so don’t be shy if you’re feeling overwhelmed. Speak up and get their attention. Expect some friendly competition, but know that they are focused on the team’s best interest. Take confident action to earn their respect and keep it by delivering on promises and discovering new opportunities.

When working with Greg

  • Let them take the lead

  • Don't assign them to routine tasks

  • Maintain a fast work pace

By publishing their virtual Fingerprint, allows others to get to know them a little better.

Greg’s Fingerprint is created by mining 100+ public websites to create an index of weighted terms from Greg’s online activity.

Advisory

Social Media

Creative &Strategy

Digital

Social Advertising

Marketing Leader

Content Strategy

Conference Speaker

Consumer Insights

Creative Technology

Marketing Consultant

Technology

Emergingtechnology

Digitalmarketing

Advertising

Strategy

Marketing

Management

Leader

Innovation

Advisory

Social Media

Creative &Strategy

Digital

Social Advertising

Marketing Leader

Content Strategy

Conference Speaker

Consumer Insights

Creative Technology

Marketing Consultant

Technology

Emergingtechnology

Digitalmarketing

Advertising

Strategy

Marketing

Management

Leader

Innovation

We share this information in order to break down silos, enable learning from others and empower collaboration across Minnesota.

A quick pause to thank our employers:

We can represent as individuals. But we also need to connect our companies, their products and budgets to transform….

How can we influence the media with our corporate budgets to make the changes necessary in our state?

Please check out my organizations website to see if it could serve yours.

Thank youThe Social Lights ·for supporting United We Transform!

How can Greg extended network contribute to enhancing local efforts?

To collaborate better, we need to connect across silos. We need to connect better within silos. Often times the best answer is just a cubicle away that you never would have thought of. Sometimes it is an ocean away.

We are now simply providing people here to help you connect and be more successful in your career, but right now… for Minnesota!

Vincent Pecararo
Digital Transformation Leader, Department of Defense


KEYWORDS
Digital Transformation
Daycare Management
Contracting
B21

PRESUADE WITH
Kindness
Contracting details
Concrete evidence
Sincerity

DIGITAL RATING

12

Colter Lease
Art Director, Creative Lead, theDifference Consulting



KEYWORDS
Photoshop
Art Direction
Spray Pain Art
Artificial Intelligence

PRESUADE WITH
Creativity
Art
Design
Parenthood

DIGITAL RATING

36

Nathalia Luna
Solution Designer, theDifference Consulting



KEYWORDS
Data science
Graphs
Design Thinking
Real Time Work

PRESUADE WITH
Travel
Remote Working
Real time feedback
Quick thinking

DIGITAL RATING

45

Jack Burgess
Facilitator, theDifference Consulting



KEYWORDS
Landscape Painting
Skateboards
Facilitation
Design Methodology

PRESUADE WITH
Rural settings
Artistic Influence
MGT Models
Low tech

DIGITAL RATING

22

Join Us Please!

Here is Greg’s current social network strength.

Follow/support them on social & join us/register to connect with others more seamlessly - at the event and beyond.

Let’s utilize Social for MN Transformation!

14/15
4.0/5
5/5
5/5

0/5 Unkown
1/5 No social presense
2/5 Very little or inaccurate social data
3/5 Has details but doesn’t post/share/comment often
4/5 Active and accurate
5/5 Social leader

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